If you own an E-commerce store, you are probably well aware that Facebook is the place to go for advertising. With more users than any other social media network, Facebook has long been a place E-commerce store owners can go to to find reliable success with their marketing campaigns. With the algorithms changing and new data emerging every day, the Facebook marketing strategies which find the most success have evolved.
In case you’re looking to start or improve upon a Facebook marketing campaign for your E-Commerce store, let’s have a look at 5 strategies you can use to boost conversions across the board.
1. Invest in Visuals
Visuals are incredibly important if you want to make a lasting impression on the consumer. People don’t often retain information they’ve ingested purely in text form, but if you throw in a few pictures, it’s much more likely to stick in their brains. Creating your visuals can be a massive success, if done right. However, you can always go the route of finding free, stock photos to put in your content.
2. Target Lookalike Audiences
Once you’ve built up a decent-sized customer base, you can use the data you have on them to begin targeting what is known as a “lookalike audience”. This is simply an audience which has similar demographics and habits as your current audience. The longer your customer list is, the more data you’ll have to target your lookalike audience.
One way to go about targeting a lookalike audience is to show them some of your content first, then use remarketing to send them over to any product pages you might have, where they’ll be much more likely to make a purchase.
3. Remarketing
We touched on remarketing briefly in the last point but what it means is, going after customers who have come close to making a purchase, yet bailed out for some reason. These potential customers represent 72% of the online shopping population, so getting them to come back around come mean a significant increase in conversions for you. Statistics say that by running a successful remarketing campaign, you have a chance of snagging over 25% of the 72% that bailed on a purchase in the first place.
Running a successful remarketing campaign can be done by presenting enticing offers to these potential customers, discounts, coupons, or other promotional tactics which might push them over the edge into making that purchase they initially thought about making.
4. Upsell to Your Existing Customers
This is a strategy with a high level of success. If someone has bought certain products from you, but not other similar products that you offer, you can segregate them and push them to purchase those products that they haven’t tried yet. Doing so allows you to market more aggressively towards them since they already have a positive opinion about your brand.
5. Use Videos
Videos are highly valued within the Facebook algorithm and potential customers are more likely to consume your content if it comes in video form. Add some videos to your marketing strategy if you haven’t already and see how fast the positive results show up.
Facebook Has a Lot of Untapped Potential
With so many millions of users, the marketing potential of Facebook is enormous. By successfully using as many of the strategies laid out here today as you can, you’re sure to see a big return on your investment.
Corey Tyner is the owner of Arizona land buyers, Phoenix fast sell home buyers, and Austin Home Buyers. He is one of the top real estate investors in Arizona with over a decade of experience. His work has been featured on Bigger Pockets, Real Estate Agent Magazine, and several other real estate investor publications.
