Digital Marketing: What I Should Be Tracking?

Clicks are the fuel of any digital marketing campaigns. But running any source of traffic without tracking it, is a blind marketing. Probably this practice will cost you money and recourses.

A professional digital marketer must know their numbers. and be able to answer this questions:

  • Where the Clicks, Leads & Sales are coming from?
  • What is the campaign Conversion Rates?
  • What is the campaign ROI?

Tracking your online marketing campaigns is simple, and there are the only three parts to it. Here’s all you need to do:

  1. Tracking the source of clicks/traffic.
  2. Tracking all sales & revenue or Action & engagement.
  3. Track all the money you spend buying traffic.

Every sales begins with the click, and you should strive to know where each and every click comes from, and how much each and every click costs you.

Tracking those metrics will help you:

  • Understand and visualize your traffic.
  • Let you easily identify the winning campaigns.
  • Optimize Campaigns, Optimize Targeting, Optimize Landing Pages.
  • Increase profits and cut down losing campaigns.

1. Tracking the source of clicks/traffic:

Whether it’s an ad on Google or Facebook or some other network, an ad you’re running on a blog in your niche, a “guest post” or other piece of content you’ve published somewhere, “solo ads” you’re buying, Maybe a video marketing campaigns on YouTube and few Instagram Promotion Post or anything else, you need to Track It.

Generally speaking you’ll want to use a unique tracking link for all of your different ads and traffic sources. This way you can easily track them all separately, which is the crucial first step.

With ClickGum for example you can do this very easily.

It takes just a second to create a new tracking link for each new ad campaign or promotion.

Another way you can use “Sub-IDs”, think of Sub-IDs as unique identifiers that you can add to the end of your tracking links in order to track multiple things using one link …

For example, you might create one tracking link for your Google ads, another tracking link for your Facebook ads, and another one for your YouTube ads, and then use Sub-IDs with each link to track the specific keywords, a specific post or video..etc

In this way, you could track all your Google, Facebook and YouTube ads with just three links that you can set up in a few minutes, rather than having to create a separate tracking link for each ad, keyword or post.

2. Tracking Sales, Action & Engagement:

Marketing is all about number, being able to track the Sales, Leads & Actions generated from a specific marketing channel or specific marketing campaign is very important.

Tracking Sales & Action is a little bit different than tracking clicks. You will need to place an HTML Tracking Pixel if your Opt-in Thank You Page to be able to track how many people subscribed to your list. going further more you will be able to know exactly which campaign or which traffic source got most Leads.

An other example you can use Action Pixel to track Email Opens, and you can calculate the Email Campaign Open Rates. and help you optimize you message content timing and promotion.

Tracking Sales, Action & Engagement, will let you focus on the winning campaigns, optimize your marketing strategy.

3. Track all the money you spend buying traffic:

One of the most important metrics you’ll need to pay attention to is Return-On-Investment or ROI.

ROI is just what it sounds like. It’s the amount of money you make compared to the amount of money you spent to make it, expressed as a percentage.

The goal is a positive ROI, and one that’s ideally as high as possible, let’s work backward and try to figure out the best way to achieve that.

To increase your ROI you need to either increase your revenues or reduce expenses.


If you track and pay attention to just these three things, you’ll be well on your way to seriously optimizing your online business.
And, believe it or not, if you’re not tracking anything now you could literally and very realistically double your online revenues in the next three to six months doing it.